Friday, November 30, 2012

Hansgrohe - Reflectioni & Celebration

submitted by:  Alexandra Zwicky, Novita PR

As 2012 comes to a close, it’s a natural time for reflection and celebration as we look forward to a new year ahead. Hansgrohe ( and its designer brand Axor (, is doing just that and would like to share some highlights. We’ve had lots percolating at our Alpharetta, Ga. North American headquarters this year, including establishing programs catering to the local A&D community, adding new CEUs at our training and interactive product center, the Aquademie, and launching a product collection that has garnered worldwide recognition.

One of the services we introduced is a unique Sample Library for the Atlanta region. The program allows design professionals to borrow popular Hansgrohe or Axor faucets (mounted on acrylic/non-functioning) for up to one week. The product is sent, free of charge, via messenger/delivery service to any office or meeting site in Georgia and is picked up when finished.

We’ve also continued to leverage and improve the Aquademie, which offers the full Hansgrohe/Axor experience and is a dynamic resource for design professionals and those in the market for kitchen & bath products. It’s the perfect spot to meet our passionate, ever-growing, Hansgrohe team, learn about our exciting, top-of-the-line products, as well as participate in lively and practical CEUs. No trip to the Aquademie would be complete without a visit to our famous working Showerworld, where guests can actually experience more than thirty of Hansgrohe and Axor’s world-renowned shower products. Visits are by appointment only. Sign up here today!

At our manufacturing facility, just steps from the Aquademie, we combine German-engineering with American assembly to produce a variety of innovative offerings for the kitchen and bath. We’re passionate about water and pride ourselves on delivering top-of-the-line products. Take for example our award-winning Axor Bouroullec collection by Erwan and Ronan Bouroullec. Made up of faucets, washbasins, a bathtub, shower components, and accessories, Axor Bouroullec invites users to “feel free to compose” and think about how they interact with water to create customized bathroom configurations. Because the collection’s faucet spouts and handles are available as separate components, they can be placed in an infinite number of ways on the sinks’ drillable built-in shelves. Available as a built-in model-with one or two offset shelves or as a wall-mounted model, the sinks can accommodate single-handle faucets, as well as two and three-hole faucets suitable for mounting on the sink or wall. The drillable shelves play a leading role in this collection, offering a consistent design element and extra space for toiletries. One of the standouts of the line is the pre-configured Axor Bouroullec Shelf with Integrated Faucet, which cleverly does double duty, serving as a practical piece of furniture and water dispensing element. Since the aerator is concealed, the water seems to flow magically from the shelf into the sink below. Virtually try out your very own Axor Bouroullec composition with the " Axor Bouroullec Composer" here

Wishing you a happy rest of 2012 and a Happy New Year! Catch you in 2013!

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