Wednesday, July 25, 2012

"Feel Free to Compose" - Axor Bouroullec collection from Hansgrohe

written by:  Jen Bruno, Hansgrohe National Sales training Manager,IIDA, AIA, ASID, NKBA, NARI, USGBC


"Feel free to compose."

That's the message behind the Axor Bouroullec collection from Hansgrohe’s designer brand, Axor. Imagine being able to design your own bathroom oasis by placing faucets and fixtures anywhere you like. Envision a shelf, which doubles as a faucet, allowing for extra space for bath and shower accessories. Enter Axor Bouroullec. Designed by Ronan and Erwan Bouroullec, this game-changing collection can bring these seemingly impossible design scenarios to life. Comprised of faucets, sinks, a bathtub, shower components, shelves and accessories, it lets you create your own personalized bathroom configurations without having to custom-order essential components. Axor Brand Manager Philippe Grohe elaborates, “Fittings can be freely arranged within the washing area: on the integrated shelves, in front of, or next to the sink, or on the wall. As a result, Axor Bouroullec offers a wealth of options to create designs and solutions that meet the functional, aesthetic and individual needs of the user The use of mineral resin for the sinks and shelves and acrylic for the tub is the main reason behind the collection’s unlimited potential. It provides the freedom to position the faucet and handles to one’s liking, as the surfaces can be easily and safely drilled to meet individual wishes. The easy-to-clean material also allows for the collection’s refined shapes and narrow radii. First unveiled to the North American market at Axor NYC, Axor’s Manhattan-based design studio, the collection officially launched at the International Contemporary Furniture Fair (ICFF) in NY the following day. Since then, it has traveled to other well-known fairs. This June, it stole the show at Modern Atlanta (MA), an annual 10-day event focused on delivering a shot of bold design to Atlanta and the Southeast. As part of the program, Axor Bouroullec was included in a curated design exhibition at Terminus Atlanta ( The local design extravaganza was a huge success, maximizing exposure and underscoring the company’s commitment to the community. Just a few short weeks later, Axor Bouroullec made its mark in Los Angeles at Dwell On Design in front of a record crowd of 27,428 attendees The Dwell editorial team couldn’t get enough of the collection, covering it first at ICFF: and again at Dwell on Design: Axor Bouroullec can be easily accessed virtually using the Axor Bouroullec Composer online tool. Perfect for planning, it allows users to see the wide variety of conceivable and technically feasible solutions available. Each user can build individual compositions to meet their functional requirements and aesthetic preferences at the click of a mouse. Professionals can access a technical, 2D view. This function designates the drillable space and includes grids with placement coordinates. The customer version of the software offers a 3D view, which allows users to design their individual bathroom areas and deal with questions that relate to their bathroom layout. Check it out here and “feel free to compose!”

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