Sunday, September 30, 2012

October Partnership - J&J Invision Urban Canopy

Submitted By: J+J/Invision (IIDA, AIA, IFMA, EDAC)
Written By: Denise Bennett, J+J/Invision Product Designer
Bring the Calm of Nature Indoors
 “There are no words that can tell the hidden spirit of wilderness, that can reveal its mystery, its melancholy, and its charm.”   Theodore Roosevelt
Now, more than ever, people are recognizing the importance of nature. Today’s urban dweller is no exception. Community gardens and green landscapes are sprouting up in almost every urban city where urbanites are fully embracing the call for green lush spaces to help soothe and calm them from the hustle and bustle of city life.
J+J/Invision’s newest carpet collection, Urban Canopy is a reflection of the need to have a little bit of Mother Nature’s serene atmosphere around us, even in the urban jungle.
This modular only collection is built upon three products – Up A Tree, Branch Out and Barking Mad.  Each is created using 100% J&J Industries Encore® solution dyed nylon and is backed using eKo® PVC-free modular backing.
Up A Tree is an organic but sophisticated pattern derived from a photograph taken of foliage found in Portland Oregon’s own urban landscape.
Branch Out is a slightly less active pattern, reminiscent of a tree’s deciduous nature. When autumn arrives, the leaves begin to fall but the serenity still remains.
Barking Mad, an allover texture, features a subtle grid design that is incorporated as a background in the other two coordinating products.  The result is a classic and timeless product that beautifully compliments the other two organic patterns in the collection but also can be used as a stand-alone product for a more subtle design statement.
Color Palette
The color palette for this new collection is a refined range of earth tones including grays, beiges, greens and blue. Its monochromatic coloring is reminiscent of the peacefulness that you would find in a calm forest.  The predominantly neutral color palette will also compliment a multitude of textiles and finishes.
The patterns can be intermingled and still maintain a calm yet intriguing backdrop for a variety of settings.

Urban Canopy, Branch Out pattern

Urban Canopy, Barking Mad pattern

Urban Canopy, Up a Tree pattern

To learn more about the Urban Canopy collection visit

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